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So you have been writing a blog for a time and want to get more audience? Or establish yourself as an authority inside a niche? Or build relationships with other bloggers in your niche? Then guest posting is the right thing for you.

What is guest posting?

Guest posting means that you have written an article and then posted it as a guest on some other blog. Or it can also mean that someone else has written a great article and you let them post it to your blog. This activity usually is mutually beneficial. One blog gets quality content and the other gets new audience and many other benefits listed below.

6 benefits of guest posting

Benefits of guest posting

There are many sites that accept guest posts, and here is an incredibly long list of them. Continue reading to discover, why you should spend your valuable time writing great guest posts.

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You can also submit your guest post idea to by filling out this form

New audience

Pinterest is not the only way how to get more visitors to your blog. If you have started to write a blog recently, guest posting is a great way to expose your writing to a new audience and (hopefully) lead some of them to your own blog to read more. When you post an article on another site, generally you can add some references to your own blog. That way great articles posted elsewhere may get some quality traffic for other posts written by you.

If you are interested to start a new blog, here is a simple guide on how to do it: Start a blog in 3 easy steps.

Relationship with other bloggers

When you reach out to other blogs in your niche, it creates some personal contact with other bloggers. And it is magnified when you create good content for their blogs. This relationship may continue beyond just one guest post. A good relationship with other people with interests related to yours could open doors to friendship, support and unexpected opportunities.

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Domain authority

One thing that you should keep in mind when offering a guest post is that there must at least one link referring back to your own blog in the post. This is non-negotiable.

When you guest post an article with links related to your own blog, it signals to search engines that your content is valuable. The more backlinks of a good quality you have, the higher ranking your blog will have in search engines. Your content will be easier to find through Google, Bing or other search engines. And higher domain authority leads to more organic traffic and interested audience to your blog.

Improvements to writing

There are several ways how guest posting may improve your writing. You will be more conscious to deliver good content in a guest post in order to attract more audience to your own post. One other benefit is that guest post is another post you have to write, and the more you train yourself in the art of writing, the more skillful you’ll get.

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Credibility in your niche and online influence

It takes more to build your credibility in your niche than just posting on your own blog. It’s built when other people value the content created by you as highly as to allow it on their own websites published to their audience. By guest posting you can reach more audience in your industry, and that way become more recognized.

Portfolio building

What is a good way to show people that they can trust you? To show them that others have trusted you as well.

One way of how to do this is to create a separate page on your blog to list all other sites, where you have posted your content as a guest blogger. This is helpful in the future when you negotiate with new sites the arrangements of guest posting – they can check your previous work.

Your turn:

Have you ever tried to guest post? What benefits did you see afterward? Would you suggest to try guest posting for others? I would love to hear about your experience with guest posting in the comments.