Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
You might have noticed that blog posts can be presented in different formats. Some are like lists which are easy to scan through, some seem to be insanely useful how-to explanations, and there are many more. This one will be a list post, where you can find the types of blog posts which you would want to write if you want to make money with affiliate marketing.
What is affiliate marketing? – you might ask. In short, you can recommend some products or services to your audience in a blog post (or any other way where you can add a unique link to it). If anyone buys the product through your unique link then you get some certain % of the price as a commission. For your audience, the product is available at its usual price, so there is no extra cost.
Many bloggers use affiliate marketing as one source of their income. When done correctly, it is a win-win for both sides. Bloggers get a commission and their audience gets a great suggestion of what gift to buy, an extensive review of a product, a solution to some problem they have, or something else that the blogger presents to be of value.
As affiliate marketing is quite a popular money-making method online, bloggers have noticed that there are several types of blog posts that convert the audience from readers to buyers more effectively than others.
These are list posts around a certain topic. Different kinds of list posts and round-ups are very popular, as it is easy for people to scan them and that is important at the time of short attention spans.
You probably have noticed posts like “10 Christmas gifts for a girlfriend” or “20 items which should be in every kitchen”. People are curious to see what you recommend and what they might be missing. Round-ups might be fun and have clickable titles that pique the reader’s curiosity.
These posts are even more successful if the topic relates to something a person might search just before making a purchase. Imagina that you want to buy a new camera for travel. What might you search for? “Best travel cameras”? And the whole first page of Google will be full of round-ups listing cameras that bloggers find noteworthy. And you just might use a link from one of the posts to get your camera and earn a commission for the helpful content creator.
Reviewing a product is a great way how to get your audience closer to buying it. People who are interested to read product reviews probably already have some intention to purchase the product. You just have to show them what benefits the product has and how it can solve their problems.
For many products online there is a list of features of what the product includes. However, not all customers understand what those features mean, especially if they are getting too technical for ordinary people.
So people turn to Google to find an “approval” for buying the product. If there are good reviews in trustworthy blogs, it might just be enough to encourage the buying decision.
Product reviews can be also quite helpful if the reviewer can suggest some other products which also can solve the customer’s problem, but might have a better price/performance, or might have some additional benefits that the currently reviewed product doesn’t have.
This type of posts is very similar to reviews, but it has two or more products inside. Sometimes people are caught up between several products with quite similar features, and then a detailed review highlighting the similarities and differences could be helpful to make a buying decision.
This is a very natural kind of post where to put the links to affiliate products. It is helpful to your readers, and at the same time mentions something that could make their life easier.
How-to posts can be applied to all blogging niches. For example: “How to write an About me page“, “How to make Christmas decorations with your children”, “How to save money by cooking at home”. Each of these posts can contain a link to a product or a service that could be beneficial to the reader.
When writing a How-to post think about your personal experience. What have you learned to do recently? What products or services helped you to do it? What questions people might have about the whole process? Try to be as helpful as possible and your audience will appreciate it.
A great place where to put your favorite products that you love and use often is a resources page. Your audience will be interested in what you personally use, and could find it encouraging to try these resources for themselves as well.
It might be a general page separate on your blog, or it can be a series of posts. However, if it is a series, it would probably be more suited for the Round-ups category.
Nevertheless, people are curious to see what others are using. And not to sound too salsey, you can include not just the affiliated products in your resource page, but some free products or tutorials as well.
Writing posts with affiliate sales in mind
When you write a blog post where you intend to put an affiliate link, you should still remember to put your audience’s needs first. Nobody likes to be plainly sold to.
Posts containing affiliate links can and should be insanely helpful so that you give value to your readers first, and only then potentially receive a reward in a form of affiliate commission.
Also, when writing posts with an intention to sell something, pay attention to how you formulate the post. The closer it is to whn a person is ready to make a buying decision, the bigger is the probability that they will use your affiliate link before buying.
Usually, there are several stages: exploration -> research -> checkout. And anything that falls out of these will most probably be less realistic to bring income in a form of affiliate commissions.